Glorious deadlines
As a managing director in Marketing Services at The New York Times, I directed on-site staff as well as 100+ freelancers off-site, managing the needs of my team, the sales team, the Marketing Services department, and any last-minute shifting in the press room. We published over 300 sections per year with an average revenue of over $30 million. I was given the annual Merit Achievement Award for creating a workflow system with a dedicated online server that made this possible, and educated staff and the department through written and live presentations.
We battled chaos with workflow solutions
Before there was Dropbox, there was The Writers Workgroup Server, developed by Bill Anderson for our team in Special Sections. Bill was also one of our freelance designers, and was familiar with the problems in the workflow caused by the chaos of managing art and captions.
I designed the workflow to accommodate all necessary stakeholders on deadline: it was crucial to not skip anyone and to ensure each had enough to collaborate: salespeople, writers, illustrators and photographers, editors, proofreaders, designers, and production artists.
It was essential to eliminate any problems that interrupt the workflow.
Illustration by
You know you want it: attracting advertisers
The Power Years was a series of special sections that targeted people 55 and over. The audience for this promotional piece were advertisers with goods and services directed at this demographic: financial services, travel companies, health and wellness groups, etc.
Julia Henzerling (me)
Yaakov Ort
Alex Marculewicz
Billie Swift
Bill Anderson
Christine Koenig
Brigid Cabry-Nelson
Matt Carr
Ann Eitzen
Lesley Kunikis
—just a few names from our award-winning team.